mystery shopper

 Company representative who poses as a customer in another business. See secret shopper.
 ► “Wilson sent out mystery shoppers to visit a total of 2,000 randomly selected pro shops to see if the shops had at least 3 different models of the Ultra balls on display and in stock.” (Incentive, Feb. 1995, p. 14)

American business jargon. 2014.

Look at other dictionaries:

  • mystery shopper — noun An undercover researcher who poses as a customer in order to evaluate shops, restaurants, etc • • • Main Entry: ↑mystery * * * ˌmystery ˈshopper 7 [mystery shopper mystery shopping] noun …   Useful english dictionary

  • mystery shopper — ➔ shopper * * * mystery shopper UK US noun [C] (also secret shopper) COMMERCE ► someone employed by a company to check how its products or services are being sold by pretending to be a normal customer: »Most supermarkets want mystery shoppers to… …   Financial and business terms

  • Mystery Shopper — Die Artikel Servicetest und Mystery Shopping überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne diesen Baustein …   Deutsch Wikipedia

  • Mystery Shopper — Silent Shopper; Personen, die im Auftrag eines Anbieters bei diesem selber verdeckt als potenzielle Käufer auftreten und dabei eine reale Kaufsituation simulieren, um dadurch Hinweise auf Verbesserungsmöglichkeiten in der Leistungserstellung zu… …   Lexikon der Economics

  • mystery shopper — noun Someone hired by a company to pose as a customer in order to evaluate the quality of its service …   Wiktionary

  • mystery shopper — noun a person employed to visit a shop or restaurant incognito in order to assess the quality of the goods or services …   English new terms dictionary

  • mystery shopper — / mɪst(ə)ri ˌʃɒpə/ noun a person employed by a market research company to visit shops anonymously to test the quality of service …   Marketing dictionary in english

  • Таинственный Покупатель / MYSTERY SHOPPER — (англ.) представитель компании, который под видом потребителя посещает торговую точку/совершает покупку, проверяя тем самым действия продавца. Если его работа удовлетворяет условиям акции, он получает бонус. Эффективность программы достигается за …   Учебный словарь терминов рекламы и паблик рилейшенз

  • shopper — shop‧per [ˈʆɒpə ǁ ˈʆɑːpər] noun [countable] 1. COMMERCE someone who buys things in shops: • Store managers get blamed when shoppers can t find a particular product. ˌmystery ˈshopper MARKETING someone whose job is to pretend to be a customer in… …   Financial and business terms

  • Mystery shopping — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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